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    <loc>https://www.reechabharali.com/projects/clouddeploy</loc>
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    <lastmod>2026-01-26</lastmod>
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      <image:title>Projects - Cloud Deploy: Strategic Leadership in 0→1 Product Research &amp;amp; Cross-Functional Scale - Challenge</image:title>
      <image:caption>Led 0→1 research to operationalize the Cloud Deploy vision, translating siloed organizational goals and initial ambiguity into concrete, user-centered feature prioritization.</image:caption>
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      <image:title>Projects - Cloud Deploy: Strategic Leadership in 0→1 Product Research &amp;amp; Cross-Functional Scale - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Projects - Cloud Deploy: Strategic Leadership in 0→1 Product Research &amp;amp; Cross-Functional Scale - Make it stand out</image:title>
      <image:caption>Launching Cloud Run as a target</image:caption>
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  <url>
    <loc>https://www.reechabharali.com/projects/ix</loc>
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    <lastmod>2026-01-06</lastmod>
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      <image:title>Projects - Reimagining technical documentation as a core product experience - Challenge</image:title>
      <image:caption>Establishing UXR framework within a publishing system. And empower Technical Writers to launch documentation with a user-first mindset.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/689d10de3b49f860d9f4caf2/e837f583-e840-47f5-80b0-7852b44721ac/Blank+diagram.png</image:loc>
      <image:title>Projects - Reimagining technical documentation as a core product experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.reechabharali.com/projects/dv360</loc>
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    <lastmod>2026-01-16</lastmod>
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      <image:title>Projects - Driving automation and serviceability for DV360's top tier enterprise clients - Challenge</image:title>
      <image:caption>Serviceability-by-Design balancing automation with necessary user control to maximize ad spend and decrease support burden. Break non-intuitiveness of the platform.</image:caption>
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      <image:title>Projects - Driving automation and serviceability for DV360's top tier enterprise clients - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Projects - Driving automation and serviceability for DV360's top tier enterprise clients - Affinity Mapping from one of the design workshops.</image:title>
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    <loc>https://www.reechabharali.com/projects/yahoo</loc>
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    <lastmod>2026-01-01</lastmod>
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      <image:title>Projects - Launching mobile-first apps during the Yahoo revamp - Challenge</image:title>
      <image:caption>Make legacy applications mobile-first and launch new mobile applications to capture new user segments.</image:caption>
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      <image:title>Projects - Launching mobile-first apps during the Yahoo revamp - Make it stand out</image:title>
      <image:caption>Yahoo Livetext interaction pages used for lab studies</image:caption>
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    <image:image>
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      <image:title>Projects - Launching mobile-first apps during the Yahoo revamp</image:title>
      <image:caption>Yahoo Messenger screens</image:caption>
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      <image:title>Projects - Launching mobile-first apps during the Yahoo revamp - Make it stand out</image:title>
      <image:caption>1</image:caption>
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      <image:title>Projects - Launching mobile-first apps during the Yahoo revamp - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.reechabharali.com/projects/onboarding</loc>
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    <lastmod>2026-01-01</lastmod>
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      <image:title>Projects - Driving activation for Gemini Code Assist through onboarding redesign - Challenge</image:title>
      <image:caption>Converting high intent (plugin install) into successful, first-time product value by overhauling a high-friction onboarding flow across multiple 3rd-Party IDEs</image:caption>
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      <image:title>Projects - Driving activation for Gemini Code Assist through onboarding redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Projects - Driving activation for Gemini Code Assist through onboarding redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.reechabharali.com/projects/uxr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/689d10de3b49f860d9f4caf2/5a61ee2d-0568-4958-b7bf-544b4cdec6c2/Screen+Shot+2025-10-01+at+12.04.05+PM+%282%29.png</image:loc>
      <image:title>Projects - Strategic contributions to the UX Research discipline - Challenge</image:title>
      <image:caption>Leveraging my background in HCI and passion for system design, I've led initiatives to the systemic elevation of the research function in advocating for novel UXR approaches.</image:caption>
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    <lastmod>2025-11-30</lastmod>
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    <lastmod>2026-05-06</lastmod>
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    <lastmod>2025-10-15</lastmod>
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      <image:caption>A scholarly poster titled 'Designing Multi-Touch Gestures to Support Emotional Expression in IM' discusses research by IU Bloomington's School of Informatics and Computing. It features sections on introduction, design synthesis with brainstorming, image-inaction, prototyping, and evaluation process. The poster highlights emotional expression challenges, affordance diagrams, role playing activities, user feedback on facial expressions and emotion intensity, and conclusions about emotional cues in IM. It includes diagrams, photographs, and text, with a color scheme of red, beige, and black.</image:caption>
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      <image:caption>Three men using mobile phones and a person taking notes outdoors, with logos of Common Sense Net 2.0 Host Institutes.</image:caption>
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      <image:caption>A collage of images related to testing and analyzing items. The top left shows scientific or health icons, the top right shows color and texture samples, bottom left shows a person using a smartphone with a selection of icons or apps, and bottom right shows a person using a smartphone in a different setting.</image:caption>
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